• Develop compelling product positioning and messaging for B2C audiences.
• Strategize and manage content for marketing events and campaigns.
• Collaborate with stakeholders to gather feedback and refine content.
• Oversee event logistics and ensure timely delivery of event content.
• Project manage marketing initiatives from conception to completion.

• Exceptional writing and editing proficiency.
• Proven ability to develop clear product positioning.
• Demonstrated experience in digital marketing strategy.

• Own the complete lifecycle of outbound sales campaigns, from initial ideation to live execution across phone, SMS, and chat.

• Collaborate with data science to define target audiences and manage lead list generation and scoring.

• Configure sales operational tools and platforms to support campaign functionality and data intake.

• Develop engaging scripts, talk tracks, and guidance materials for the sales concierge team.

• Track and report on campaign performance, providing insights to leadership for continuous improvement.

• Experience launching and managing sales campaigns across multiple channels.

• Proficiency in Salesforce for campaign setup and lead management.

• Strong ability to collaborate effectively with diverse teams. Familiarity with the financial services or tax preparation industry is preferred.

• Develop and execute GTM strategies and enterprise sales programs.
• Identify high-value accounts and collaborate with field sales on account planning, discovery, and proposal development.
• Deliver sales enablement on Enterprise Agreements, sales processes, and best practices.
• Partner with Product, Marketing, Sales, and Sales Operations to drive strategic initiatives.
• Analyze sales data, develop business recommendations, and prepare executive-level presentations.
• Drive forecasting accuracy, measure program performance, and report on key GTM metrics.
• Lead cross-functional initiatives to improve sales effectiveness and business outcomes.

• 7+ years of experience in GTM Strategy, Sales Strategy, Sales Operations, Business Operations, or related roles.
• Experience working directly with enterprise sales teams and customer-facing engagements.
• Strong knowledge of SaaS go-to-market strategy, sales planning, and customer engagement.
• Experience developing sales programs, enablement initiatives, and strategic growth plans.
• Strong analytical skills with experience in forecasting, reporting, and executive presentations.
• Proven ability to lead cross-functional projects and influence stakeholders.
• Excellent communication, presentation, and executive stakeholder management skills.
• Bachelor's degree in Business, Finance, Strategy, or a related field (MBA preferred).

• 2+ years of experience in Management Consulting, Private Equity, Business Operations, or Corporate Strategy.
• Experience in SaaS, B2B Technology, or Cybersecurity organizations.
• Experience supporting enterprise agreements, sales negotiations, and commercial strategy.
• Background in executive business planning, market analysis, and strategic growth initiatives.

• Serve as the primary contact for Marketing Shared Service requests, including email communications, campaign uploads, and landing page creation.
• Execute and manage marketing campaigns in Eloqua, oversee data management initiatives, and maintain campaign data hygiene.
• Manage relationships with external marketing agencies, including budgeting, SOWs, and spend tracking.
• Optimize lead management processes across marketing channels and maintain accurate Marketing KPI reporting.
• Evaluate and enhance the Marketing Technology stack for effectiveness and integration improvements.

• Proficiency in Eloqua
• Experience with BI Reporting/ Tableau
• Salesforce Marketing Cloud integration experience

JOB REQUIREMENTS:

• Develop and execute e-commerce strategies to maximize online sales.
• Lead the migration and optimization of marketing automation platforms from Eloqua to Marketo.
• Optimize web content and user experience, utilizing A/B testing and UX enhancements.
• Integrate and maintain CRM systems, ensuring seamless operational flow with Marketo.
• Analyze performance data to drive optimization strategies and content updates.

Must Have Skills:

• Proficient in Adobe Marketo and other marketing automation tools.
• Solid experience with WordPress CMS and web development languages (HTML, CSS, JavaScript).
• Strong competency in CRM integration, preferably Salesforce.

Industry Experience Required:

• Background in E-commerce and B2B SaaS industries is highly preferred, along with familiarity with digital marketing in these domains.

Key Responsibilities:

• Oversee user access management, ensuring compliance with key controls, and conduct periodic audits.
• Manage onboarding and offboarding processes for digital platform users to ensure compliance and seamless transitions.
• Develop risk mitigation strategies and incident management protocols for the Client's Website environment.
• Implement and oversee a comprehensive password management strategy, including periodic audits.
• Maintain governance documentation and deliver training programs on access and password management to internal and external partners.

Must-Have Skills:

• Expertise in digital governance and compliance.
• Strong knowledge of access and password management protocols.
• Ability to lead cross-functional teams and manage complex projects effectively.

Industry Experience Required:

• Experience in digital operations, risk management, or digital governance within a corporate environment is crucial for success in this role.

• Serve as the primary point of contact between internal stakeholders and the PPC agency.
• Develop and execute paid search strategies aligned with business goals and growth objectives.Review campaign structure, keyword strategy, ad copy, landing pages, and optimization recommendations. Analyze campaign performance and provide data-driven insights and recommendations.
• Partner with SEO, analytics, creative, and web teams to improve campaign performance.
• Lead PPC projects, manage timelines, and ensure successful cross-functional execution.
• Evaluate AI-powered advertising tools, including Smart Bidding and Performance Max. Conduct QA, competitive analysis, and identify opportunities for ongoing optimization.

• 3–4 years of hands-on PPC experience with Google Ads, Microsoft Ads, and other search platforms.
• Strong knowledge of bid management, keyword strategy, Quality Score optimization, A/B testing, and campaign optimization.
• Experience with Google Ads, SA360, Adobe Analytics, or similar analytics platforms.
• Strong project management and stakeholder management skills.

• Develop the GTM strategy for the product: From customer insights through to channel execution, creating the strategy and implementation plan to deliver on business goals
• Accountable for marketing outcomes: Lead the marketing teams to deliver strong outcomes on bold business goals
• Understand market insights to guide strategic decisions: defining target customers and key segments, understanding the competitive landscape, commissioning market research, and conducting analyses on customers to further refine insights
• Enhance credit card value proposition: Develop new offers (internal and external), identify new features backed in insights, establish learning agendas to inform product refinement and coordinate new capabilities to support product features
• Build activation and engagement strategies that evolve over time based on scaling and key audiences, launch new internal channels to reach new customers
• Marketing lead: Collaborate extensively with internal partner teams, guiding and influencing decision making, and connecting marketing to product, engineering and data science
• Lead a high performing team: Mentor, develop, and support a team of two, to achieve business outcomes and achieve their personal development goals

• 10+ years of experience in product marketing for credit cards, both in zero to one, and to scale
• Functional expertise in product marketing, acquisition marketing, designing and evolving customer value
• Experience in defining target metrics to measure performance such as funnel performance, ROI, growth, etc.
• Ability to develop strong business cases using a strategic view of the competitive landscape. Identifies target customer segments and develops plans on where and how to win.
• Develops a clear vision and distinctive strategy for the success of the business. Shapes approach using a highly structured thought process.
• Strategic self-starter with a high degree of energy and dedication. Acts with a sense of urgency. Sets and achieves realistically aggressive goals.
• Consistently uses a data-driven approach to support ideas, proposals, and decision making
• Starts with the customer and works backwards. Serves as a consistent voice and champion of customer needs throughout the business.
• Strong executive presence with the ability to crisply articulate the most important details in a compelling narrative to a diverse set of audiences across levels and functional areas.
• Comfortable working within a matrixed environment and can easily adapt their style to resonate with a wide range of stakeholder groups, rolling up their sleeves

• Prior experience in the financial services industry, with a focus on credit products for small businesses, is highly preferred.

Primary Skills: Media Planning (advanced), Marketing Analytics (intermediate), Consumer Insights (intermediate), Cross-Channel Attribution (intermediate), MMM (beginner)
Duration: 12 Months (Possible Extension)
Contract Type: W2 Only
Location: San Diego, CA (#LI-hybrid)
Pay Rate: $65-69/hr on W2 basis

JOB SUMMARY:
This role supports the above-the-line media team for a major consumer brand, focusing on developing and executing impactful campaigns across various channels. You will collaborate with agencies and internal teams to drive brand strategy, leverage data for insights, and measure campaign effectiveness. The ideal candidate will help expand reach and engage diverse audiences through innovative media approaches.

Responsibilities 

• Campaign Planning & Strategy — Support the AOR in developing strategic media plans. Leverage consumer/market insights and trends to build hypothesis-driven GTM strategies that deliver on business objectives. 
• Activation — Support 360-degree campaign activation, ensuring media execution aligns with overall strategy and amplifying buys with out-of-the-box thinking. 
• Measurement — Partner with analytics and agency teams to design, track, and improve media effectiveness frameworks including brand lift, MMM inputs, and cross-channel KPI reporting. Translate results into actionable insights and planning recommendations. 
• Competitive & Market Analysis — Monitor competitive messaging and media activity, draw strategic implications, and develop contingency plans with business partners. 
• Program Management — Support the agency in managing timelines and budget. Track spend on an ongoing basis and contribute to accurate monthly forecasts. 
• Cross-Channel Collaboration — Liaise between the ATL team and cross-channel stakeholders (brand, PR, Influencer, performance media) to foster collaboration and knowledge sharing. 
• Partnerships & Sponsorships — Identify and evaluate media partnerships, sponsorships, and integrations that extend the reach and impact of key brand messaging.

Must have Skills:

• 6+ years in strategic media planning, marketing analytics, and/or consumer insights with strong brand media experience
• Experience working with or alongside a media agency; agency background a plus 
• Strong understanding of media buying, KPI development, and research across Linear TV, Streaming, Audio, and OOH 
• Familiarity with MMM, brand lift, and cross-channel attribution methodologies 
• Demonstrated ability to support large-scale marketing strategies that drive brand consideration and growth 
• Ability to identify large-scale sponsorship and partnership opportunities 
• "Test & Learn" mindset with a track record of innovation 
• Strong communicator, creative problem-solver, collaborative — values diverse perspectives 
• Energy and motivation to drive results in a fast-paced environment

Industry Experience:

• Experience in the marketing and advertising industry, with a focus on brand media strategy and cross-channel campaign execution, is required.

ABOUT AKRAYA

Akraya is an award-winning IT staffing firm consistently recognized for our commitment to excellence and a thriving work environment. Most recently, we were recognized Stevie Employer of the Year 2025, SIA Best Staffing Firm to work for 2025, Inc 5000 Best Workspaces in US (2025 & 2024) and Glassdoor's Best Places to Work (2023 & 2022)!

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As Talent solutions provider for Fortune 100 Organizations, Akraya's industry recognitions solidify our leadership position in the IT staffing space. We don't just connect you with great jobs, we connect you with a workplace that inspires!

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Key Responsibilities:

• Develop engaging static graphics and short-form videos.
• Collaborate with teams to align content with brand strategy.
• Monitor social trends and platform updates.
• Engage with audiences on social media platforms.
• Support creation of social media toolkits.

Must-Have Skills:

• Portfolio showcasing creative content.
• Strong understanding of social media platforms.
• Proficiency in graphic design and video editing tools.

Experience in creating content for consumer brands is preferred.