Your Growth starts here!

Primary Skills: Growth Marketing (Advanced), Community Strategy (Expert), Marketing Operations (Advanced), Cross-Functional Program Management (Expert), UGC & AI Search (Advanced)
Contract: W2
Duration: 12 months
Location: San Diego 
Pay Range:$55-$58
 

Job Summary:
Client is reimagining how community-driven customer conversations fuel customer acquisition and AI-powered search. This role will build and scale the Community Activation strategy by increasing authentic customer engagement and high-quality user-generated content (UGC) that strengthens Generative Engine Optimization (GEO). Working across Marketing, Product, Engineering, Content, Community Engagement, and Social teams, you'll lead operational initiatives, launch new community capabilities, drive experimentation, and create scalable programs that improve community health and business outcomes.

JOB REQUIREMENTS:

• Build and scale company community activation strategy to increase high-quality UGC and improve AI search (Generative Engine Optimization) visibility.

• Design, execute, and measure experiments that increase customer participation, community engagement, and UGC creation.

• Define product requirements, prioritize enhancements, and launch community capabilities such as cross-posting and content syndication features.

• Shape the community content roadmap by identifying opportunities for new conversations, content experiences, platform features, and engagement programs. Develop programs that activate customer conversations, reviews, and peer-to-peer engagement in partnership with Community Engagement, Content, and Social teams.

• Coordinate cross-functional initiatives across Marketing, Product, Engineering, and Community teams to successfully deliver launches and experiments.

• Track community performance, UGC quality, experimentation results, and platform health to inform future priorities.

• Identify customer experience gaps and recommend new features, workflows, and activation strategies.

Must-Have Skills:

• 3–5 years of experience in Growth Marketing, Marketing Operations, Community Strategy, Product Marketing, or a similar cross-functional role.

• Strong project management skills with experience leading initiatives across Marketing, Product, Engineering, Content, and other stakeholders.

• Experience designing, executing, and measuring experiments that improve customer engagement and business outcomes.

• Builder mindset with the ability to create new programs from the ground up while balancing strategy and execution.

• Deep understanding of digital culture, online communities, and user-generated content (UGC), with knowledge of Gen Z engagement trends.

• Analytical mindset with experience defining success metrics, tracking performance, and translating insights into actionable recommendations.

Preferred Experience:

• Experience with Community Platforms, Content Syndication, and Generative Engine Optimization (GEO).

• Familiarity with AI-powered search trends and community-driven content strategies.

• Experience working in highly cross-functional environments across Product, Engineering, and Marketing teams.

ABOUT AKRAYA