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Marketing Manager V: 26-01529

San Francisco, CA 94105

Posted: 06/17/2026 Job Category: Marketing Job Number: 26-01529 Country: US

Job Description

Primary Skills: Product Marketing (Expert), Credit Card Marketing (Expert), GTM Strategy (Advanced), Customer Acquisition & Engagement (Advanced), Stakeholder Management (Advanced)
Duration: 8 Months
Contract Type: W2 Only
Location: San Francisco, CA (#LI-Hybrid)
Pay Range: $120 - $125 per hour on W2 basis
#LP

Job Summary:
This role is a critical 8-month parental leave coverage positioning the Head of Product Marketing for a small business credit card. The individual will be responsible for defining and executing the go-to-market strategy, driving marketing outcomes, and enhancing the card's value proposition. This is an opportunity to lead a team and make a significant impact on small business success.

Key Responsibilities:
  • Develop the GTM strategy for the product: From customer insights through to channel execution, creating the strategy and implementation plan to deliver on business goals
  • Accountable for marketing outcomes: Lead the marketing teams to deliver strong outcomes on bold business goals
  • Understand market insights to guide strategic decisions: defining target customers and key segments, understanding the competitive landscape, commissioning market research, and conducting analyses on customers to further refine insights
  • Enhance credit card value proposition: Develop new offers (internal and external), identify new features backed in insights, establish learning agendas to inform product refinement and coordinate new capabilities to support product features
  • Build activation and engagement strategies that evolve over time based on scaling and key audiences, launch new internal channels to reach new customers
  • Marketing lead: Collaborate extensively with internal partner teams, guiding and influencing decision making, and connecting marketing to product, engineering and data science
  • Lead a high performing team: Mentor, develop, and support a team of two, to achieve business outcomes and achieve their personal development goals
Must-Have Skills:
  • 10+ years of experience in product marketing for credit cards, both in zero to one, and to scale
  • Functional expertise in product marketing, acquisition marketing, designing and evolving customer value
  • Experience in defining target metrics to measure performance such as funnel performance, ROI, growth, etc.
  • Ability to develop strong business cases using a strategic view of the competitive landscape. Identifies target customer segments and develops plans on where and how to win.
  • Develops a clear vision and distinctive strategy for the success of the business. Shapes approach using a highly structured thought process.
  • Strategic self-starter with a high degree of energy and dedication. Acts with a sense of urgency. Sets and achieves realistically aggressive goals.
  • Consistently uses a data-driven approach to support ideas, proposals, and decision making
  • Starts with the customer and works backwards. Serves as a consistent voice and champion of customer needs throughout the business.
  • Strong executive presence with the ability to crisply articulate the most important details in a compelling narrative to a diverse set of audiences across levels and functional areas.
  • Comfortable working within a matrixed environment and can easily adapt their style to resonate with a wide range of stakeholder groups, rolling up their sleeves
Industry Experience:
  • Prior experience in the financial services industry, with a focus on credit products for small businesses, is highly preferred.
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