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Marketing Manager IV: 24-01580

San Diego, CA 92129

Posted: 06/21/2024 Job Category: Marketing Job Number: 22360251

Job Description

Primary Skills: Mobile Marketing, Data Analysis, CRM, Multivariate Testing, Strategy Development
Duration: 9 Months (Possible Extension)
Contract Type: W2 Only
Location – San Diego CA(#LI-Onsite)
Pay Range:$75 - $80 Per hour

Grow Your Skills by Working with Industry Leaders”

  • TurboTax’s CRM team is looking for a Senior CRM Analyst, with a strong background in mobile marketing, to set up new measurement mechanisms for emerging channels (SMS, Push, In Product Notifications), conduct analysis on complex lifecycle programs across channels, help define/implement requirements to enhance the CRM marketing capabilities, and overall support a team of marketers with insights and strategy development.
  • Set the foundation for how TurboTax should measure impact of mobile channels - Push and SMS in particular - building measurement and attribution mechanisms in line with industry best practices, helping drive their adoption throughout the organization, and overseeing their implementation. Define and articulate data or functionality requirements (business & technical requirements, conduct user acceptance testing and align on overall output) to enhance In-Product Notifications, SMS and Push programs, closely partnering with Product teams to ensure their proper and timely implementation
  • Carry out channel level and campaign level analysis, supporting CRM marketers in result and test share outs by drafting key insights and recommendations, and making performance presentations that are both actionable and solutions driven. Be a thought leader in the way we approach omni channel performance, measurement and strategy. Closely partner with CRM Analytics team, providing detailed input into test and measurement plans and ensuring share-outs and data pulls are closely anchored to campaign strategic objectives.
  • Dive into complex data sets to analyze trends, identify opportunities and quantify the potential value of new initiatives & channels. Audit + assess how mobile marketing channel strategy connects to product experiences with a view to help identify gaps and improve the customer experience. Design multivariate tests, synthesizing results and building frameworks to make scaling decisions.
"Akraya is an award-winning IT staffing firm consistently recognized for our commitment to excellence and a positive work environment. Voted the #1 Best Place to Work in Silicon Valley (2023) and a Glassdoor Best Places to Work (2023 & 2022), Akraya prioritizes a culture of inclusivity and fosters a sense of belonging for all team members. We are staffing solutions providers for Fortune 100 companies, and our industry recognitions solidify our leadership position in the IT staffing space. Let us lead you to your dream career, join Akraya today!"

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