Your Growth starts here!

• Campaign Planning & Strategy — Support the AOR in developing strategic media plans. Leverage consumer/market insights and trends to build hypothesis-driven GTM strategies that deliver on business objectives. 
• Activation — Support 360-degree campaign activation, ensuring media execution aligns with overall strategy and amplifying buys with out-of-the-box thinking. 
• Measurement — Partner with analytics and agency teams to design, track, and improve media effectiveness frameworks including brand lift, MMM inputs, and cross-channel KPI reporting. Translate results into actionable insights and planning recommendations. 
• Competitive & Market Analysis — Monitor competitive messaging and media activity, draw strategic implications, and develop contingency plans with business partners. 
• Program Management — Support the agency in managing timelines and budget. Track spend on an ongoing basis and contribute to accurate monthly forecasts. 
• Cross-Channel Collaboration — Liaise between the ATL team and cross-channel stakeholders (brand, PR, Influencer, performance media) to foster collaboration and knowledge sharing. 
• Partnerships & Sponsorships — Identify and evaluate media partnerships, sponsorships, and integrations that extend the reach and impact of key brand messaging.

Must have Skills:

• 6+ years in strategic media planning, marketing analytics, and/or consumer insights with strong brand media experience
• Experience working with or alongside a media agency; agency background a plus 
• Strong understanding of media buying, KPI development, and research across Linear TV, Streaming, Audio, and OOH 
• Familiarity with MMM, brand lift, and cross-channel attribution methodologies 
• Demonstrated ability to support large-scale marketing strategies that drive brand consideration and growth 
• Ability to identify large-scale sponsorship and partnership opportunities 
• "Test & Learn" mindset with a track record of innovation 
• Strong communicator, creative problem-solver, collaborative — values diverse perspectives 
• Energy and motivation to drive results in a fast-paced environment

Industry Experience:

• Experience in the marketing and advertising industry, with a focus on brand media strategy and cross-channel campaign execution, is required.

ABOUT AKRAYA

Akraya is an award-winning IT staffing firm consistently recognized for our commitment to excellence and a thriving work environment. Most recently, we were recognized Inc's Best Workplaces 2024 and Silicon Valley's Best Places to Work by the San Francisco Business Journal (2024) and Glassdoor's Best Places to Work (2023 & 2022)!

Industry Leaders in IT Staffing

As staffing solutions providers for Fortune 100 companies, Akraya's industry recognitions solidify our leadership position in the IT staffing space.  We don't just connect you with great jobs, we connect you with a workplace that inspires!

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