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Brand Marketing Manager, Platform Strategy and Naming: 26-00554

Atlanta, GA 30308

Posted: 03/03/2026 Job Category: Marketing Job Number: 27510944 Country: US

Job Description

Primary Skills: Brand Strategy (Expert), Naming Governance (Expert), Strategic Thinking (Advanced),
Communication (Advanced), Stakeholder Management (Advanced).
Location: Atlanta GA (#LI-Hybrid)
Contract: W2
Duration:6 months 
Pay Range: $100 - $105 Per Hour
#LP

JOB SUMMARY:
Looking for a dedicated staff Brand Strategist for a key short-term project focused on enhancing brand clarity and coherence across its platforms, emphasizing on innovative brand and product naming. The successful candidate will play a pivotal role in managing the brand naming process, ensuring adherence to naming principles, and fostering cross-functional collaborations to develop customer-focused naming solutions. This position is instrumental in driving brand consistency and supervising the Naming Center of Excellence operations.

JOB REQUIREMENTS:    
  • Lead the strategy for brand and product naming according to naming principles and brand architecture.
  • Oversee the intake and management of Company Naming Center of Excellence.
  • Collaborate with teams across marketing, product, research, and legal departments to make informed naming decisions that enhance customer understanding and ecosystem uniformity.
  • Assess naming options, outline potential trade-offs, and provide clear, strategic recommendations.
  • Aid in the development and refinement of brand standards, tools, and governance procedures.
Must-Have Skills:
  • Proven expertise in brand and product naming and governance.
  • Exceptional strategic thinking and communication abilities.
  • Strong aptitude for managing stakeholder relationships and expectations.
Industry Experience:
  • Experience in brand strategy, brand management, or a closely related field, preferably within the technology or software industry.
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