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Mid-Market Product Marketing Manager for QuickBooks: 25-03613

Mountain View, CA 95110

Posted: 01/27/2025 Job Category: Marketing Job Number: 24534653 Country:

Job Description

Primary Skills: Marketing, Analytics, Strategy, Communication, Leadership (Expert, Advanced, Expert, Expert, Advanced)
Contract Type: W2
Duration:6 months 
Location: MTV (#LI-Hybrid)
Pay Range:$84 -$89 Per Hour
#LP

JOB SUMMARY:
Client is searching for a Mid-Market Product Marketing Manager to join our U.S. Marketing team for QuickBooks, focusing on disrupting the Small Business Mid-Market. This role is instrumental in creating and executing marketing plans derived from deep market, product, and customer insights to enhance the QuickBooks suite's position in the mid-market segment. Successful candidates will demonstrate the ability to manage both inbound and outbound marketing programs, champion the mid-market customer voice, and execute go-to-market (GTM) strategies that resonate with our target customers and deliver significant business impact.

JOB RESPONSIBILITIES: 
  • Develop and execute inbound and outbound product marketing programs, leveraging storytelling and data to drive impactful initiatives.
  • Embed with sales teams to develop a deep understanding of customer needs and drive rapid-cycle learning agendas.
  • Use consumer, competitive, and industry insights to identify opportunities for product differentiation.
  • Collaborate across functions to build a revenue forecast and corresponding marketing plan.
  • Co-own revenue targets with Mid Market sales teams, developing customer targeting and omni-channel demand strategies.
JOB REQUIREMENTS: 
  • Proficient in analytics and data-driven decision-making.
  • Exceptional communication and cross-functional leadership abilities.
  • Deep understanding of the mid-market customer segment and its needs.
Industry Experience Required:
Prior experience in SaaS, B2B marketing, particularly in roles supporting sales organizations, is highly preferable.

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